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Easter. Better Late Than Never

While I was downloading pictures, I realized I never got any from this past Easter up. Auggie’s sweater was a great idea in theory, but Mother Nature decided to make it 85 degrees so it didn’t last long. At least I got a few pics first!

Those loafers on those chubby feet kill me!

“Smile! No SMILE!!! Ok, look at me. Thank you for trying to make your brother smile by tickling him….”

“Ok, seriously. How are both looking in different directions!! Look here!! Smile!!”

Ok. They aren’t looking, but they are both smiling and looking really cute…

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Posted in: Tales from the Crib | Tagged: blog, children, Easter pictures, family, funny, humor, kids, life, mom, motherhood, personal, photography, pictures

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You've read all about why your business needs a blog...what's still holding you back from starting one? . I always enjoy reading about other people's processes - I think it's interesting to see how other people organize themselves, their lives, their businesses. Maybe you do too? If so, here's how I organize myself when writing my client's blogs: . - Platform: @wordpressdotcom. I have used Wordpress for over 10 years of blogging! While there is an initial learning curve to the platform, it's worth the work. - Organizing: @evernote. I loooove lists. I keep lists of my lists. Evernote is the perfect place because it's accessible from desktop and mobile. I keep a list for each client with log ins, notes, handles, and my content ideas. - More Organizing: Excel. If you're not a fan, become one. I create my content calendars for each client in Excel and I would lose my mind if I didn't. I typically put in columns for: topic, due date, completed check mark, any notes (special #'s, etc). This helps me visualize what's due and when so I can stay ahead of the game. - Topics: I always start with the target market; what are they looking for? What would they find useful? I can come up with dozens of topics just based on that alone! Next, I would go to a calendar and pick out relevant holidays and any special events and work topics from there. Also, never underestimate a good brainstorming session over coffee...or wine! - Drafting: Sometimes I have an idea, but it's not always clear how it's going to pan out on "paper". If the path of the title isn't clear, I start with headers. If I can come up with at least 3 headers, then I typically have enough useful information to create a post. If I don't, I go back to the drawing board and try to find a new angle. . I love brainstorming. If you're stuck, message me and we'll hash out some great topics for your next blog.

The pink, ethereal clouds made for the the most perfect sunset 🌅 . I also love when designers describe clothing as ethereal: "wedding dress had layer upon layer of ethereal lace, creating the most stunning look". . Bonus, it's fun to say.

Stephanie of @aribellaphotographyaz and I have always worked together on her projects, but this time, O got to be her client! . Last year I had the pleasure of updating Aribella Photography’s site content, making it not only more appealing to customers, but boosting SEO as well. Stephanie service packages include branding photography, which is a great investment for your social media game! Elevated photography is key to amazing grids. Stephanie has shot several of my clients and it has made a huge difference in their social media! . This time, I was Stephanie’s client as she shot our new guy and our first family pic as a party of FIVE!

This is my current mantra. Read more in this week's BW Concepts blog - link in bio and below!

I strongly support the second sentence. 🍹 (also, can we talk about how there is no margarita emoji? Seems like an oversight...)

1. Blogs do NOT boost your SEO. Like at all. Web crawlers do not like nor do they analyze fresh content, keywords, inbound or outbound links. 2. Blogs are expensive and tedious to manage! 3. Blog content doesn't last more than a few minutes. ....... Ok, it's clear that this is sarcasm, right? Ok, good. Because blogs? Are amazing. And if you're not utilizing this tool as part of your business website, you're missing out. Here are the REAL blogging facts: 1. Google Ranking Factors use more than 200 evaluations of a website, a blog, checks more than a third of those evaluation boxes! 2. The beauty of a content writer for your blogs? You don't have to touch it. Fresh, relevant, and compelling content is posted to your website at the frequency that you decide with topics from your input with full SEO completed. A typical post of original content of roughly 350 words runs $175- $300 a post. Think about the ROI if the blog brings in even 2 customers... 3. Blog content typically lasts more than 2 years. One post = two years. Think about that ROI. If you posted once a week, you would have 52 links out on the Internet for more than two years! . So, what's holding you back from starting that blog?

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