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They Say It’s Your Birthday

And they’d be right. Well, if you’re talking to me anyway.

Thank you all for the birthday love! 60 some posts on Facebook. Calls. Emails. Texts. Cards. Every one of them makes my birthday a very happy one!

This is how I prefer to look at all my birthdays – laughing, a little (or a lot) drunk and enjoying life.

Cheers to 32!

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Posted in: Raves | Tagged: birthday, birthday party, blog, celebrate, fun, funny, humor, life, mom, motherhood, personal, pictures, raves

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Viva La Fiesta!

Party Time. Excellent.

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Instagram Posts

Do you ever look at your IG insights and wonder what they are trying to tell you? Click over to this month's BW Concepts blog to find out about more about the less obvious metrics. . Link in bio or www.bw-concepts.com

This might be one of the tougher grammar questions out there. The definitions of each of these are all very similar. Here's how to remember which word to use and when:⁣ .⁣ Assure: deals with feelings "make someone confident in their beliefs and ideas"⁣ .⁣ Insure: used to be more interchangeable with Ensure, but now typically refers only to insurance matters "I will insure my car"⁣ . Ensure: deals with safety "to make something certain or safe"⁣ .⁣ A quick reference:⁣ Assure a person⁣ Insure a car⁣ Ensure anything else!⁣

You've read all about why your business needs a blog...what's still holding you back from starting one? . I always enjoy reading about other people's processes - I think it's interesting to see how other people organize themselves, their lives, their businesses. Maybe you do too? If so, here's how I organize myself when writing my client's blogs: . - Platform: @wordpressdotcom. I have used Wordpress for over 10 years of blogging! While there is an initial learning curve to the platform, it's worth the work. - Organizing: @evernote. I loooove lists. I keep lists of my lists. Evernote is the perfect place because it's accessible from desktop and mobile. I keep a list for each client with log ins, notes, handles, and my content ideas. - More Organizing: Excel. If you're not a fan, become one. I create my content calendars for each client in Excel and I would lose my mind if I didn't. I typically put in columns for: topic, due date, completed check mark, any notes (special #'s, etc). This helps me visualize what's due and when so I can stay ahead of the game. - Topics: I always start with the target market; what are they looking for? What would they find useful? I can come up with dozens of topics just based on that alone! Next, I would go to a calendar and pick out relevant holidays and any special events and work topics from there. Also, never underestimate a good brainstorming session over coffee...or wine! - Drafting: Sometimes I have an idea, but it's not always clear how it's going to pan out on "paper". If the path of the title isn't clear, I start with headers. If I can come up with at least 3 headers, then I typically have enough useful information to create a post. If I don't, I go back to the drawing board and try to find a new angle. . I love brainstorming. If you're stuck, message me and we'll hash out some great topics for your next blog.

The pink, ethereal clouds made for the the most perfect sunset 🌅 . I also love when designers describe clothing as ethereal: "wedding dress had layer upon layer of ethereal lace, creating the most stunning look". . Bonus, it's fun to say.

Stephanie of @aribellaphotographyaz and I have always worked together on her projects, but this time, O got to be her client! . Last year I had the pleasure of updating Aribella Photography’s site content, making it not only more appealing to customers, but boosting SEO as well. Stephanie service packages include branding photography, which is a great investment for your social media game! Elevated photography is key to amazing grids. Stephanie has shot several of my clients and it has made a huge difference in their social media! . This time, I was Stephanie’s client as she shot our new guy and our first family pic as a party of FIVE!

This is my current mantra. Read more in this week's BW Concepts blog - link in bio and below!

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