Dear Arizona Public Service,
I just wanted to say how much I enjoyed ALL the advertising that I was subjected to at the Diamondbacks v Cubs game on Friday night. Not only do I think a new logo was totally appropriate, I think the constant and unrelenting marketing was absolutely necessary. Because there’s nothing that I love more that forking over my daughter’s college fund to cool our home to a mear 81 degrees inside while the temperatures outside reach 115. Because I have a choice on which electric company I choose…OH WAIT. No, no I don’t. I don’t get to choose which electric company I want to hand over my hard earned money to – so the fact that you’re using said hard earned dollars to put your new and no-very-exciting logo right next to the batter’s name and stats is TOTALLY UNNECESSARY. Why would you avertise when your customers don’t actually get to choooose you as a provider?? Are you just rubbing this fact in my face?? Why on earth would you need to advertise to a public that has no choice but to pay your astronomical prices?!
Just wait APS. Juuust wait. I’m going to get solar panels some day and when you have to send me a check rather than the other way around, I’m going to take out an ad at Chase Field that says “EAT IT APS. KISSES, BETH”.
4 thoughts on “Dear APS….”
Marketing is great… when you actually need to MARKET your product to get customers. The thrill’s kinda gone when customers have to use your company.
When I lived in Memphis, there was a sudden and giant increase in utility bills. Residents were outraged because, just like APS, there was no other, less expensive option. Turns out the COO of the company had gotten into legal trouble. In a very expensive case of irony, he hiked up utility bills, using the extra cash to pay for legal counsel in his upcoming Money Laundering case.
I have never commented on here before, so I thought I would add in a little something here. It’s mere, not mear.
We’ve been to a few ball games recently, and I was struck by how much marketing goes on there nowadays. Every single lull in the action has to be filled with somebody promoting something. You don’t even get to pump gas into your car or hit the ATM machine anymore without some advertisement coming at you. I’m amazed we’re not all on chronic overload, like the characters in the search engine commercials.